The San Miguel Rich List celebrates those who pursue a different kind of wealth - one measured in experiences rather than possessions.
After a year-long search, we found 20 of the world's most life-rich people. A film of Takashi Kobayashi and his team of Treehouse Masters was run in cinema and on social channels, and a print campaign brought to life the other members.
A three night event offered visitors the chance to trial rich experiences – including immersive VR flight, navigating an obstacle course blind, and elaborate cake construction.